In the competitive world of digital marketing, keeping an eye on what your competitors are doing is crucial. Understanding their search ad strategies can provide insights into their tactics, allowing you to adjust your approach, identify gaps, and capitalise on opportunities.…
Instagram has rolled out new updates to its algorithm, which has left many users scratching their heads, wondering why their posts aren’t getting the traction they used to.…
PPC, or Pay-Per-Click marketing, is a cornerstone of digital advertising, offering businesses in New Zealand and beyond a powerful way to reach their target audience with precision.…
随着全球化进程的加速，越来越多的企业意识到在不同市场进行数字营销的必要性。然而，中国市场与海外市场（尤其是西方市场）在数字营销渠道、营销方式等方面存在显著差异。本文将从8个方面探讨这些差异，并提供一些实例以便更好地理解。
In New Zealand’s highly competitive hospitality industry, it’s not just about serving delicious food; it’s about creating a compelling brand presence and utilizing digital marketing to draw customers into your establishment.…
Finding the right influencers for your marketing campaign in New Zealand can be challenging, especially if you’re looking for creators who align perfectly with your brand.…
Social media marketing has become an essential tool for businesses of all sizes, but one of the most common questions from marketers, especially those new to the field, is: “Is social media marketing expensive?”…
Competitor analysis is a critical aspect of market research, especially when it comes to advertising in overseas markets. Keeping an eye on what your competitors are doing can fill in a lot of information gaps and help you make more informed decisions about your own marketing strategies.…
Social media is an essential part of modern marketing, especially for New Zealand businesses, which are mostly SMEs. Business owners here often make decisions based on gut feelings.…