How to Market Through Sponsorship in New Zealand: A Case Study of the 2024 America’s Cup
Sponsorship is a powerful tool for brands looking to enhance their visibility, connect with a target audience, and reinforce their positioning in the market.…
Home »
New Zealand News
How New Zealand Can Utilise “New Zealand at the Olympics” for Digital Marketing
The Olympics have always been a source of national pride and excitement, with the event drawing massive global attention. For New Zealand, leveraging “New Zealand at the Olympics” as a digital marketing theme offers a unique opportunity to connect with audiences both domestically and internationally.…
The 4 Ps of Marketing: What They Are & How to Use Them Successfully in New Zealand
In the world of marketing, the concept of the “4 Ps” is foundational. These four elements—Product, Price, Place, and Promotion—make up what is commonly referred to as the “marketing mix.”…
The Alarming Rise of “Drug Lollies” in New Zealand: What’s Behind the Search Intent?
Recently, New Zealand has been rocked by news that a charity unknowingly distributed sweets containing lethal levels of methamphetamine, also known as meth.…
Why AI is a Game-Changer for Cross-Border Marketing in 2024
It’s 2024, and if you’re still not leveraging AI for cross-border marketing, you’re already behind the eight ball. With the global marketplace becoming increasingly complex, New Zealand brands need more precise tools to understand the needs and trends of different markets.…
Working with a Full-Service Marketing Agency in New Zealand: Key Do’s, Don’ts, and Understanding Costs
Choosing to work with a full-service marketing agency in New Zealand can be a game-changer for your business. However, to ensure you get the most out of this partnership, it’s crucial to approach it with the right mindset and understanding.…
Promoting “Off-Season New Zealand” with Little Red Book: A Strategic Partnership
Recently, New Zealand Tourism and Little Red Book (Xiaohongshu) collaborated to host a travel sharing event in Shanghai titled “Explore New Zealand Off-Season.”…
Effective Digital Marketing Strategies for Promoting Insurance Services in New Zealand
Promoting insurance services in New Zealand requires a strategic approach tailored to the unique characteristics of the market. With a competitive landscape that includes established players and emerging insurtech companies, digital marketing plays a crucial role in reaching potential customers, building trust, and driving conversions.…
Top Strategies for Promoting Finance Services in New Zealand Through Digital Marketing
Promoting finance services in New Zealand through digital marketing requires a strategic approach that considers the unique market dynamics, regulations, and consumer behaviors.…
How Much Does SEO Marketing Cost in New Zealand? A Guide to Working with Agencies
When considering SEO marketing services in New Zealand, businesses often turn to agencies to help boost their online presence and rankings on search engines like Google.…