In-depth analysis, industry insights, and market trends updates to New Zealand and Australia.
Competitor analysis is a critical aspect of market research, especially when it comes to advertising in overseas markets. Keeping an eye on what your competitors are doing can fill in a lot of information gaps and help you make more informed decisions about your own marketing strategies.…
As we delve deeper into 2024, the digital marketing landscape in Australia is experiencing significant transformations. Here’s an in-depth look at the key trends shaping the industry this year:
Video content continues to reign supreme in the digital marketing landscape of New Zealand. A recent survey revealed that 91% of businesses are leveraging video as a key marketing tool, a significant increase from previous years (NZ Marketing Association | Home).…
A recent study from Washington State University has found that explicitly mentioning AI in marketing copy can negatively impact consumer trust and purchase intent.…
Google recently shared five essential insights about using Google Trends for SEO, which can significantly enhance your search strategy.
Here’s a breakdown tailored for the New Zealand market:
I highly recommend reading the latest NZ Post eCommerce Market Sentiments Report. This annual report provides an in-depth analysis of how online retailers and shoppers viewed the past year and what they anticipate for the future.…