How to Market Through Sponsorship in New Zealand: A Case Study of the 2024 America’s Cup
Sponsorship is a powerful tool for brands looking to enhance their visibility, connect with a target audience, and reinforce their positioning in the market.…
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Marketing Trends
In-depth analysis, industry insights, and market trends updates to New Zealand and Australia.
Digital Marketing for Hotels in New Zealand: A Comprehensive Guide
As the hospitality industry in New Zealand continues to evolve, hotels must adapt to the digital landscape to remain competitive. With the increasing reliance on online research and bookings, effective digital marketing is crucial for hotels to attract guests, build brand loyalty, and boost revenue.…
How New Zealand Can Utilise “New Zealand at the Olympics” for Digital Marketing
The Olympics have always been a source of national pride and excitement, with the event drawing massive global attention. For New Zealand, leveraging “New Zealand at the Olympics” as a digital marketing theme offers a unique opportunity to connect with audiences both domestically and internationally.…
Why AI is a Game-Changer for Cross-Border Marketing in 2024
It’s 2024, and if you’re still not leveraging AI for cross-border marketing, you’re already behind the eight ball. With the global marketplace becoming increasingly complex, New Zealand brands need more precise tools to understand the needs and trends of different markets.…
Working with a Full-Service Marketing Agency in New Zealand: Key Do’s, Don’ts, and Understanding Costs
Choosing to work with a full-service marketing agency in New Zealand can be a game-changer for your business. However, to ensure you get the most out of this partnership, it’s crucial to approach it with the right mindset and understanding.…
Promoting “Off-Season New Zealand” with Little Red Book: A Strategic Partnership
Recently, New Zealand Tourism and Little Red Book (Xiaohongshu) collaborated to host a travel sharing event in Shanghai titled “Explore New Zealand Off-Season.”…
Taking New Zealand Businesses Global: E-Commerce Strategies for International Markets
Expanding a New Zealand business internationally through e-commerce is a strategic move that requires careful planning and execution. Below are key strategies with practical examples to help New Zealand businesses succeed in the global marketplace.…
The Ultimate Guide to Digital Marketing for Mortgage Advisors in New Zealand
In the competitive world of mortgage advising in New Zealand, effective digital marketing is key to standing out and attracting clients. Whether you’re an independent advisor or part of a larger firm, harnessing the power of digital marketing can significantly boost your visibility, build trust with potential clients, and ultimately grow your business.…
Best Digital Marketing Strategies for Local Law Firms in New Zealand
In a competitive legal market like New Zealand, law firms must leverage effective digital marketing strategies to attract clients, build trust, and establish their presence online.…
Best Online Marketing Strategies to Promote During NZ Father’s Day
Father’s Day in New Zealand, celebrated on the first Sunday of September, offers businesses an excellent opportunity to connect with consumers. Whether you’re a retailer, service provider, or e-commerce business, having a solid digital marketing plan can help you capitalise on this seasonal event.…