Should You Start with Brand or Performance Marketing as a Junior Marketer in NZ?
When you’re just starting out in the world of marketing, the decision of whether to focus on brand marketing or performance marketing can be a tough one.…
When you’re just starting out in the world of marketing, the decision of whether to focus on brand marketing or performance marketing can be a tough one.…
If you’re looking to stay ahead in the fast-paced world of digital marketing, listening to the right podcasts can be a game-changer.…
电子邮件直销(EDM,Email Direct Marketing)作为一种获取潜在客户并产生销售的数字营销手段,在全球范围内仍然具有重要意义。
本文将深入探讨电子邮件营销的价值、不同规模公司中电子邮件营销人员的职责,以及该领域的最新创新。
尽管在中国大陆,由于移动互联网的普及,电子邮件的使用习惯并不广泛,但在海外市场,电子邮件仍然是非常普遍和重要的交流工具。数据显示,电子邮件依然占电子商务流量的10.6%,而那些在SEO和SEM方面表现出色的网站,这一比例甚至更高。电子邮件营销的投资回报率(ROI)高达1:45,成为最具成本效益的营销渠道之一。
电子邮件不仅仅是一个传播信息的渠道,它还是一个重要的客户关系管理工具。通过定期发送有价值的内容,你可以与客户建立信任关系,提升品牌忠诚度。此外,电子邮件营销还可以用于:
Embarking on a career in digital marketing requires a solid foundation of knowledge and skills. Earning certifications from reputable platforms can significantly enhance your professional credibility and expertise.…
As a former student graduated from Master of Communication, I understand the challenges that come with navigating the job market, especially with a background in communications or other liberal arts fields.…
Ever wondered what it’s like to be the rockstar of the marketing world? Meet the Account Executive (AE), the unsung hero who juggles clients, creative teams, and tight deadlines—all while making it look like a walk in the park.…
Digital marketing is a dynamic and evolving field, offering a variety of roles that cater to different skill sets and career aspirations.…