How to Market Through Sponsorship in New Zealand: A Case Study of the 2024 America’s Cup
Sponsorship is a powerful tool for brands looking to enhance their visibility, connect with a target audience, and reinforce their positioning in the market.…
Home »
Case Studies
How New Zealand Can Utilise “New Zealand at the Olympics” for Digital Marketing
The Olympics have always been a source of national pride and excitement, with the event drawing massive global attention. For New Zealand, leveraging “New Zealand at the Olympics” as a digital marketing theme offers a unique opportunity to connect with audiences both domestically and internationally.…
The 4 Ps of Marketing: What They Are & How to Use Them Successfully in New Zealand
In the world of marketing, the concept of the “4 Ps” is foundational. These four elements—Product, Price, Place, and Promotion—make up what is commonly referred to as the “marketing mix.”…
Best Digital Marketing Strategies for Immigration Companies/Advisers in New Zealand
New Zealand’s immigration sector is competitive, with many companies vying to attract individuals and families looking to relocate or secure residency. To stand out in this crowded field, immigration companies and advisers need effective digital marketing strategies tailored to the local market.…
Effective Digital Marketing Strategies for Promoting Insurance Services in New Zealand
Promoting insurance services in New Zealand requires a strategic approach tailored to the unique characteristics of the market. With a competitive landscape that includes established players and emerging insurtech companies, digital marketing plays a crucial role in reaching potential customers, building trust, and driving conversions.…
Top Strategies for Promoting Finance Services in New Zealand Through Digital Marketing
Promoting finance services in New Zealand through digital marketing requires a strategic approach that considers the unique market dynamics, regulations, and consumer behaviors.…
Advanced CRM Strategies: Aesop’s Perfume & Fragrance Email Campaign Case Study
In today’s digital marketing landscape, Customer Relationship Management (CRM) has become an indispensable tool for brands aiming to foster customer loyalty and drive sales.…
8 Successful New Zealand Social Media eCommerce Examples
Creating a successful social media eCommerce campaign requires a combination of creativity, strategy, and understanding of the target market. In New Zealand, several brands have executed standout social media eCommerce campaigns that have not only boosted their sales but also significantly enhanced their brand presence.…
Successful Campaign Analysis: Christchurch OnShow
The Christchurch OnShow campaign by ChristchurchNZ with Plato Creative, the Christchurch Marketing agency aimed to boost visitation and resident engagement during the vibrant spring season.…