2024 NZ Digital Marketing Trends With Case Studies
Digital marketing in New Zealand for 2024 is marked by significant trends and strategic shifts, reflecting the dynamic nature of the industry.…
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Ditch the Frameworks: Mastering Marketing Campaign Interview Questions
When preparing a marketing campaign proposal, it’s essential to consider four key points to stand out from the crowd and impress your interviewer.…
Successful Campaign Analysis: Christchurch OnShow
The Christchurch OnShow campaign by ChristchurchNZ with Plato Creative, the Christchurch Marketing agency aimed to boost visitation and resident engagement during the vibrant spring season.…
The Impact of AI Mentions in Marketing Copy: Insights for NZ Marketers
A recent study from Washington State University has found that explicitly mentioning AI in marketing copy can negatively impact consumer trust and purchase intent.…
How Communication Graduates Can Succeed in Digital Marketing: A Step-by-Step Guide for Building a Career in New Zealand
As a former student graduated from Master of Communication, I understand the challenges that come with navigating the job market, especially with a background in communications or other liberal arts fields.…
The Role and Salaries of Account Executives in Marketing Agencies
Ever wondered what it’s like to be the rockstar of the marketing world? Meet the Account Executive (AE), the unsung hero who juggles clients, creative teams, and tight deadlines—all while making it look like a walk in the park.…
5 Essential SEO Insights from Google Trends for NZ Marketers
Google recently shared five essential insights about using Google Trends for SEO, which can significantly enhance your search strategy.
Here’s a breakdown tailored for the New Zealand market:
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NZ Post Report: eCommerce Market Sentiments 2024
I highly recommend reading the latest NZ Post eCommerce Market Sentiments Report. This annual report provides an in-depth analysis of how online retailers and shoppers viewed the past year and what they anticipate for the future.…
Professions in Digital Marketing: An Overview of Key Roles and Salaries in New Zealand and Australia (2024)
Digital marketing is a dynamic and evolving field, offering a variety of roles that cater to different skill sets and career aspirations.…
How to Run Social Media According to the Marketing Funnel Model
Social media is an essential part of modern marketing, especially for New Zealand businesses, which are mostly SMEs. Business owners here often make decisions based on gut feelings.…
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