Digital marketing in New Zealand for 2024 is marked by significant trends and strategic shifts, reflecting the dynamic nature of the industry.
1. Video Content Dominance
Video content remains the most engaging format, with 91% of businesses using it as a marketing tool. Platforms like TikTok, Instagram, and YouTube are central to this trend, leveraging short-form videos for greater reach and engagement (NZ Marketing Association | Home) (IMD Business School).
Case Study
The Avo Tree – The Avo Tree, a New Zealand-based company, achieved a 297% year-on-year growth through high-performance digital marketing campaigns, showcasing the effectiveness of video and social media content (10XL Digital Marketing Agency | Auckland).
2. Influencer Marketing
Influencer marketing continues to evolve, with brands partnering with influencers to build trust and authenticity. Micro-influencers, in particular, have been highly effective in engaging audiences (First Page NZ) (NZ Marketing Association | Home).
Case Study
Rhythm & Vines – The Rhythm & Vines festival leveraged influencer marketing to achieve a record-setting media return on ad spend (ROAS) of 2600%, demonstrating the power of influencer collaborations in driving brand awareness and engagement (10XL Digital Marketing Agency | Auckland).
3. AI and Automation
Artificial Intelligence (AI) and marketing automation are transforming digital marketing by enhancing content creation, SEO strategies, and customer service through advanced chatbots (First Page NZ) (10XL Digital Marketing Agency | Auckland).
Case Study
Dose & Co. – Dose & Co., a prominent NZ CPG startup, saw a 35% increase in conversion rates by incorporating AI-driven marketing strategies and automation tools, ensuring efficient campaign management (10XL Digital Marketing Agency | Auckland).
4. Hyper-Personalisation
Consumers now expect personalised marketing that speaks directly to their preferences. This trend requires deep data insights and agile marketing strategies that can adapt in real-time (First Page NZ) (IMD Business School).