The Impact of AI Mentions in Marketing Copy: Insights for NZ Marketers
A recent study from Washington State University has found that explicitly mentioning AI in marketing copy can negatively impact consumer trust and purchase intent.…
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Marketing Trends
5 Essential SEO Insights from Google Trends for NZ Marketers
Google recently shared five essential insights about using Google Trends for SEO, which can significantly enhance your search strategy.
Here’s a breakdown tailored for the New Zealand market:
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NZ Post Report: eCommerce Market Sentiments 2024
I highly recommend reading the latest NZ Post eCommerce Market Sentiments Report. This annual report provides an in-depth analysis of how online retailers and shoppers viewed the past year and what they anticipate for the future.…
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