In today’s digital age, having an online presence is crucial for any business, especially for service-based websites. Whether you’re a local plumber, a real estate agent, or a digital marketing consultant, Google Ads can play a vital role in driving traffic, generating leads, and increasing your business’s visibility.…
If you’re looking to stay ahead in the fast-paced world of digital marketing, listening to the right podcasts can be a game-changer.…
Competitor analysis is a critical aspect of market research, especially when it comes to advertising in overseas markets. Keeping an eye on what your competitors are doing can fill in a lot of information gaps and help you make more informed decisions about your own marketing strategies.…
Email Direct Marketing (EDM) remains a vital tool for acquiring potential customers and driving sales in the digital marketing landscape. This blog will delve into the importance of email marketing, the roles of email marketers in companies of different sizes, and the latest innovations in the field.…
电子邮件直销（EDM，Email Direct Marketing）作为一种获取潜在客户并产生销售的数字营销手段，在全球范围内仍然具有重要意义。
本文将深入探讨电子邮件营销的价值、不同规模公司中电子邮件营销人员的职责，以及该领域的最新创新。
尽管在中国大陆，由于移动互联网的普及，电子邮件的使用习惯并不广泛，但在海外市场，电子邮件仍然是非常普遍和重要的交流工具。数据显示，电子邮件依然占电子商务流量的10.6%，而那些在SEO和SEM方面表现出色的网站，这一比例甚至更高。电子邮件营销的投资回报率（ROI）高达1:45，成为最具成本效益的营销渠道之一。
电子邮件不仅仅是一个传播信息的渠道，它还是一个重要的客户关系管理工具。通过定期发送有价值的内容，你可以与客户建立信任关系，提升品牌忠诚度。此外，电子邮件营销还可以用于：
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Social media is an essential part of modern marketing, especially for New Zealand businesses, which are mostly SMEs. Business owners here often make decisions based on gut feelings.…