Skip to content
Home » Blog » Successful Campaign Analysis: Christchurch OnShow

Successful Campaign Analysis: Christchurch OnShow

  • by
Christchurch OnShow

The Christchurch OnShow campaign by ChristchurchNZ with Plato Creative, the Christchurch Marketing agency aimed to boost visitation and resident engagement during the vibrant spring season. Using a multi-channel approach, the campaign incorporated digital, social, and traditional media, with key partnerships enhancing its reach.

Key Achievements:

  • 10.3 million impressions across all media channels
  • 55198 ad clicks
  • 415337 social engagements
  • 31292 unique web visitors

Key Takeaways for NZ Marketers:

  1. Integrated Media Strategy:
    • Utilise a mix of digital, social, and traditional media to maximise reach and engagement.
  2. Engage Local Stakeholders:
    • Collaborate with local entities to amplify the campaign’s impact and credibility.
  3. Seasonal Branding:
    • Align campaign aesthetics with the season, using vibrant and dynamic visuals to attract attention.
  4. Focus on Local and Domestic Markets:
    • Prioritise key domestic markets before expanding focus to a broader audience.
  5. Measure and Optimise:
    • Track performance metrics closely to understand impact and refine future strategies.

For more details, visit the full Christchurch OnShow Campaign.