The Christchurch OnShow campaign by ChristchurchNZ with Plato Creative, the Christchurch Marketing agency aimed to boost visitation and resident engagement during the vibrant spring season. Using a multi-channel approach, the campaign incorporated digital, social, and traditional media, with key partnerships enhancing its reach.
Key Achievements:
- 10.3 million impressions across all media channels
- 55198 ad clicks
- 415337 social engagements
- 31292 unique web visitors
Key Takeaways for NZ Marketers:
- Integrated Media Strategy:
- Utilise a mix of digital, social, and traditional media to maximise reach and engagement.
- Engage Local Stakeholders:
- Collaborate with local entities to amplify the campaign’s impact and credibility.
- Seasonal Branding:
- Align campaign aesthetics with the season, using vibrant and dynamic visuals to attract attention.
- Focus on Local and Domestic Markets:
- Prioritise key domestic markets before expanding focus to a broader audience.
- Measure and Optimise:
- Track performance metrics closely to understand impact and refine future strategies.
For more details, visit the full Christchurch OnShow Campaign.