Digital marketing is a dynamic and evolving field, offering a variety of roles that cater to different skill sets and career aspirations. Here’s a comprehensive look at the main job titles in digital marketing, along with their expected salary ranges based on the latest research in 2024.
1. Marketing Assistant
Role: Entry-level position involving diverse marketing tasks such as content creation, marketing research, and administrative support.
New Zealand Salary Range: NZD 45,000 – NZD 55,000 per year
Australia Salary Range: AUD 50,000 – AUD 60,000 per year
2. PPC Manager or Specialist
Role: Manages pay-per-click advertising campaigns, optimises ad performance, and aligns campaigns with business goals.
New Zealand Salary Range: NZD 65,000 – NZD 90,000 per year
Australia Salary Range: AUD 70,000 – AUD 95,000 per year
3. SEO Specialist
Role: Focuses on improving website visibility in search engine results, enhancing site structure, and ensuring content relevance.
New Zealand Salary Range: NZD 60,000 – NZD 85,000 per year
Australia Salary Range: AUD 65,000 – AUD 90,000 per year
4. Social Media Manager
Role: Manages social media accounts, creates engaging content, and develops strategies to increase followers and engagement.
New Zealand Salary Range: NZD 55,000 – NZD 75,000 per year
Australia Salary Range: AUD 60,000 – AUD 80,000 per year
5. Content Writer or Copywriter
Role: Creates content for various platforms, including blogs, websites, and social media, ensuring the company’s message is clear and engaging.
New Zealand Salary Range: NZD 50,000 – NZD 70,000 per year
Australia Salary Range: AUD 55,000 – AUD 75,000 per year
6. Email Marketer
Role: Designs and implements email marketing campaigns, conducts A/B testing, and analyzes campaign performance.
New Zealand Salary Range: NZD 55,000 – NZD 75,000 per year
Australia Salary Range: AUD 60,000 – AUD 80,000 per year
7. Marketing Data Analyst
Role: Analyzes marketing data, interprets trends, and provides insights to inform marketing strategies and business decisions.
New Zealand Salary Range: NZD 70,000 – NZD 100,000 per year
Australia Salary Range: AUD 75,000 – AUD 105,000 per year
8. Digital Marketing Manager
Role: Oversees digital marketing strategies, coordinates cross-channel campaigns, and ensures cohesive digital presence.
New Zealand Salary Range: NZD 90,000 – NZD 120,000 per year
Australia Salary Range: AUD 95,000 – AUD 130,000 per year
9. Brand Manager/Director
Role: Develops and implements strategies to enhance brand awareness and reputation, overseeing all branding efforts.
New Zealand Salary Range: NZD 80,000 – NZD 130,000 per year
Australia Salary Range: AUD 85,000 – AUD 140,000 per year
10. Ecommerce Specialist
Role: Manages online sales channels, optimizing user experience, and driving ecommerce strategies to increase revenue.
New Zealand Salary Range: NZD 70,000 – NZD 110,000 per year
Australia Salary Range: AUD 75,000 – AUD 115,000 per year
11. Product Manager
Role: Oversees product development and marketing, ensuring products meet market needs and align with business objectives.
New Zealand Salary Range: NZD 85,000 – NZD 130,000 per year
Australia Salary Range: AUD 90,000 – AUD 140,000 per year
Industry Insights
Digital marketing continues to grow as businesses increasingly prioritize online presence and digital strategies. The roles mentioned above are integral to the success of these strategies, each contributing uniquely to the overall marketing objectives.
Factors Influencing Salaries
- Experience: More experienced professionals typically command higher salaries.
- Location: Major cities often offer higher salaries due to the higher cost of living and competitive job markets.
- Industry: Certain industries, such as tech and finance, offer higher salaries due to the complexity and importance of digital marketing in these sectors.
Conclusion
The field of digital marketing offers a range of career opportunities, each with its own set of responsibilities and salary expectations. Whether you are just starting out as a Marketing Assistant or aiming for a senior role like a Digital Marketing Manager, the industry provides numerous paths for professional growth and development.
For more detailed information and current job listings, you can explore resources like Seek and Indeed. These platforms offer up-to-date job openings and salary insights tailored to the New Zealand and Australian markets.